Leela Ventures To Joins Hand With Kempinski

After planning a solo international entry, hospitality major Hotel Leela Ventures has now decided on co-branding with its long standing partner Kempinski for the global operations. This could see Leela and Kempenski working on a royalty deal for the first time. Leela Ventures international entry will use the Kempinski brand. Leela is working on overseas ventures in Dubai, Abu Dhabi and in Mauritius via contract management route. Currently, Leela, which has a strategic marketing and sales tie-up with Kempinski, for its domestic properties pays out an annual transaction fee, which is estimated at around 0.9%. The Kempinski brand will basically help it in having many consortia contracting advantages like a much stronger sales & distribution network and better operational assistance.

The Kempenski name will be extended to all the upcoming projects in Delhi, Udaipur, Chennai, Hyderabad and Pune. Currently except The Leela-Goa, which is associated with General Hotel Management (GHM) Kempenski name is associated with all the three Leela properties in Mumbai, Bangalore and Kerala. Chennai property will be unveiled in 2008. The Leela Palace Kempinski Hyderabad and Pune will open in 2009. Hotel Leela Ventures will also become a member of Global Hotel Alliance (GHA), which will further help in generating more business with wider market reach globally. Kempinski is also a GHA member.