Logix Microsystems Ltd on August 01, 2007 has announced the acquisition of ReckonUp, a CRM (Customer Relationship Management) product from Prize Corporation. The acquisition is an all cash deal of USD 4.00 million for the assets of the CRM product which include an experienced team, wide customer base and a strong technology platform. With this acquisition, the Company has further strengthened izmoCRM, the Customer Relationship Management Offering of the Company in the U.S. market.
ReckonUp is a web-based application for automobile dealerships to improve operating efficiency and helps manage databases of current and prospective clients. The product enhances existing Dealer Management Systems (DMS) and effectively creates Business Development Centers (BDC) for automobile dealers. ReckonUp is certified by leading automotive manufacturers such as GM, Ford, Mercedes Benz, Honda, and Nissan.
Commenting on the acquisition, Sanjay Soni, Managing Director, of the Company, This acquisition will further accelerate our vision to become the leading business solution provider to the US650 bn automotive dealership market. We are confident that in the next 12 months we will be able to fully leverage Reckonup backed by our large sales, development and support team and fresh capitalization.
Presently, the Company owns the worlds largest collection of automotive images and rich-media animations. The path breaking rich-media online sales solution developed by the Company is the Industry Standard in the U.S., used by Yahoo! Autos and thousands of prominent Auto Dealer Groups and Dealers. The Company and izmocars have now become the perfect solution as auto dealers further explore new technological avenues to increase sales.
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