New Delhi: Vijay Mallya-led United Spirits Ltd will invest about Rs 140 crore in next three-four years to increase wine production capacity both in India and France as it plans to flood the domestic market with about 100 brands.
After introducing the 'Bouvet Ladubay' range of wine in the country following its acquisition of the French firm for 15 million euro in August last year, United Spirits Ltd (USL) is pumping in 10 million euros (about 57 crore) to double production capacity to eight million bottles per year.
"We will put an additional 10 million euro to double the capacity from the current four million bottles and to upgrade the existing facility in France," USL Business Head (Wines) Abhay Kewadkar told the media.
On the domestic front, he said the company would be investing Rs 80 crore in the next 3-4 years in increasing its domestic wine capacity at the Baramati unit.
Kewadkar said USL plans to introduce a slew of wine brands, both domestic and imported, as it eyes a 30-40 per cent share in the Indian wine market which is estimated to be about one million bottles a year. USL is planning to launch its domestic wine brand 'Four Seasons' in January with six different variants.
"Besides our own domestic brand - Four Seasons and Bouvet Ladubay, we are also going to launch more international brands," he said, adding very soon the company will also be launching imported wines from New Zealand.
In order to create awareness of its products, USL is planning a blitzkrieg of promotional activities in India.
Kewadkar, however, declined to comment on how much the company will spend on the promotional activities, saying "it will be much more than any of the existing market players have dared to do so".
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