WCCL Enters Into Glycerin Soap Mkt

Bangalore: Wipro Consumer Care & Lighting (WCCL), the consumer care arm of Wipro, will enter into the glycerin soap market with unveil of a variant of its flagship soap brand Santoor. The company also hopes to corner a 10 per cent market share in the glycerin soap market in the first year. They had unveiled a variant of Santoor called Santoor White. Santoor Glycerin will give us a new set of customers. The company is also unveiling a new advertising campaign in the electronic media. Wipro had earlier named actors Madhavan, for the southern market, and Saif Ali Khan, for the northern market, for its Santoor brand. The glycerin soap market in the country is estimated to be about Rs 280 crore, and growing 10 per cent year-on-year.