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Monday, December 3, 2007

Video Game Giants In $18bn Merger

The companies behind Call of Duty and World of Warcraft are merging in a deal which could shake up the global video games industry. Activision and Blizzard have said they will form the world''s most profitable games business in a deal worth $18.8bn (£9.15bn).

US-based Activision also makes hit console games such as the Tony Hawk series and Guitar Hero. Nine million people pay a monthly subscription to play World of Warcraft. Blizzard is the biggest player in online gaming and Warcraft is the global market leader of what are known as massively multi-player online role-playing games, or MMORPGs.

It is currently owned by the French media group Vivendi. As part of the merger plan, Blizzard will invest $2bn in the new company, while Activision is putting up $1bn. The merged business will be called Activision Blizzard and its chief executive will be Activision''s current CEO Bobby Kotick. Vivendi will be the biggest shareholder in the group.
Posted by Indian-commodity at 10:53 AM

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