Godrej Consumer Products Ltd has informed that the Company on January 22, 2008 has entered into an agreement for acquiring the KINKY hair business in South Africa.
Kinky hair brand is one of the leading brands in the South African hair business, which is a 36 year old business set up by a family of entrepreneurs in South Africa. The Kinky brand is a self created premium brand South Africa and the trademark is registered in several countries of the world.
Kinkys products include dry hair, hair braids human hair extensions, hair pieces, wigs and wefted pieces. Kinky also offers hair accessories like styling gels, hair sprays, oil free shampoo, bonding glue and bonding glue removal.
In this regard the Company has issued the following Press Release:
Godrej Consumer Products Ltd on January 22, 2008 has signed an agreement to acquire the Kinky hair business in South Africa.
Commenting on the acquisition, Mr. Adi Godrej, Chairman and Managing Director, of the Company, said, This acquisition enables us expand into a new line of business and diversify our hair product portfolio. The acquisition of a reputed brand like Kinky will enable us to strengthen our portfolio of product offerings in South Africa. This acquisition is our fourth and considerably enhances our scale and size as an Indian FMCG player in the International arena. We are excited about the opportunities this transaction offers.
Kinky hair brand is one of the leading brands in the South African hair business, which is a 36 year old business set up by a family of entrepreneurs in South Africa. The Kinky brand is a self created premium brand South Africa and the trademark is registered in several countries of the world.
Kinkys products include dry hair, hair braids human hair extensions, hair pieces, wigs and wefted pieces. Kinky also offers hair accessories like styling gels, hair sprays, oil free shampoo, bonding glue and bonding glue removal.
In this regard the Company has issued the following Press Release:
Godrej Consumer Products Ltd on January 22, 2008 has signed an agreement to acquire the Kinky hair business in South Africa.
Commenting on the acquisition, Mr. Adi Godrej, Chairman and Managing Director, of the Company, said, This acquisition enables us expand into a new line of business and diversify our hair product portfolio. The acquisition of a reputed brand like Kinky will enable us to strengthen our portfolio of product offerings in South Africa. This acquisition is our fourth and considerably enhances our scale and size as an Indian FMCG player in the International arena. We are excited about the opportunities this transaction offers.
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