LG Electronics India Private Limited, subsidiary of LG of Korea, will invest Rs 480 crore during the calender year 2008. The company would spend Rs 360 crore towards brand building, while Rs 120 crore would be invested for product development.
The key growth drivers for LG would be laptops, GSM phones and other premium category products. The present market share of the company in the household appliances and electronics segments was ranging from 20 per cent to 34 per cent. LG had earned an export turnover of $230 million in 2007 and is targeted at $300 million in 2008.
The key growth drivers for LG would be laptops, GSM phones and other premium category products. The present market share of the company in the household appliances and electronics segments was ranging from 20 per cent to 34 per cent. LG had earned an export turnover of $230 million in 2007 and is targeted at $300 million in 2008.
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